Google Ads & PPC Audit
Find out where your ad budget leaks, which campaigns deserve more and what to fix first, in a clear report written for business owners.
Find Out Where Your Ad Budget Is Leaking
Most Google Ads accounts waste part of their budget without anyone noticing: searches that never convert, broken conversion tracking, campaigns fighting each other and automation spending on low-value traffic. Our free Google Ads audit finds those leaks and shows you exactly what to fix first.
A specialist reviews your account by hand, not with an automated score. You get a clear report in plain language, a prioritized list of fixes and a walkthrough call where we explain what we found and answer your questions.
There is no obligation. Many clients fix the issues themselves with our report; others ask us to manage the account afterwards.
What We Check in Your Account
- Conversion trackingWhether conversions fire correctly, count once and match real leads and sales.
- Account structureCampaigns and ad groups organized around clear themes and goals.
- Keywords and search termsWhich searches trigger your ads and which of them waste money.
- Negative keywordsGaps that let irrelevant searches through.
- BiddingWhether bid strategies match your goals and have enough data.
- Ads and assetsHeadlines, descriptions and assets that are missing or underperforming.
- Landing pagesSpeed, message match and how easy it is to take the next step.
- Performance Max and ShoppingAsset groups, feed quality, search term insights and placements.
- AudiencesRemarketing lists, customer data and audience signals.
What You Get
A written report with each issue explained in plain language, the likely effect on your results and how to fix it. A prioritized fix list, so you know what to do first. A walkthrough call with the specialist who reviewed your account.
Most Common Problems We Find
Conversion tracking that counts page views or duplicate events, broad keywords without negatives, Performance Max campaigns running without good conversion data, ads sending traffic to the homepage instead of a relevant landing page, and budgets spread across too many campaigns to learn.
After the Audit
You can fix the issues yourself using the report, or let us handle it. Our PPC and Google Ads management service picks up where the audit ends, and tracking fixes can be handled through our GA4 and conversion tracking setup.
Your Account Stays Safe
We only need read-only access to review your account. We do not change anything during the audit, and you can remove our access at any time. Your data stays confidential.
How the Audit Works
- RequestTell us about your business, goals and ad spend.
- AccessYou give us read-only access to Google Ads and, if possible, GA4.
- ReviewA specialist reviews your account by hand.
- ReportYou receive a written report and prioritized fix list.
- WalkthroughWe explain the findings on a call and answer your questions.
What a PPC Audit Usually Uncovers
Every account is different, but the same issues come up again and again when we audit Google Ads and Microsoft Ads accounts:
- Spend on irrelevant searches because the search terms report is not reviewed and negative keywords are missing.
- Broken or double-counted conversions that send automated bidding in the wrong direction.
- Broad match without guardrails, where smart bidding has no reliable conversion data to learn from.
- Performance Max taking branded searches that search campaigns would capture more cheaply.
- Location settings set to “presence or interest”, showing ads to people outside your service area.
- Landing pages that do not match the ad, which lowers quality scores and conversion rates.
Your report ranks each finding by its likely impact on cost and results, so you know what to fix first.
What Sets Our PPC Audit Apart
An automated grader can tell you a quality score is low. It cannot tell you that your thank-you page fires the conversion twice, or that Performance Max is spending on your own brand name. ZEE WEB SOL audits are done by hand: we open your search terms report, test each conversion action, compare bidding targets with real lead values and read your landing pages the way a buyer would.
You keep full control because we only ask for read-only access to Google Ads and GA4. Findings come ranked by how much money each one is likely costing you, and we can walk you through them on a call. If you prefer to fix things in-house, the report is written so your own team can act on it.
Frequently Asked Questions
Yes. The audit, report and walkthrough call are free, with no obligation to hire us afterwards.
Most audits are ready within a few business days of receiving access, depending on the size of the account.
Read-only access to your Google Ads account, and ideally to GA4, so we can check conversion tracking. You can remove access at any time.
No. We only review the account during the audit. Changes are made only if you later ask us to manage it.
Google Ads, including Search, Performance Max, Shopping, Display and YouTube, and Microsoft Ads.
A full audit once or twice a year is a good rule, plus a review after major changes such as a new website, new tracking or a big budget increase.
Stop Wasting Ad Spend
Request your free Google Ads audit and get a clear, prioritized plan to cut waste and get more from your budget.
Businesses we have worked with
