Microsoft Ads (Bing) Management
Microsoft Advertising campaigns that reach buyers on Bing, Yahoo and partner sites, managed to turn that extra reach into leads and sales.
Microsoft Ads Management That Wins More Leads
If your whole search budget goes to Google, you are missing buyers who search on Bing. Our Microsoft Ads (Bing Ads) management service puts your business in front of them on Bing, Yahoo, AOL, DuckDuckGo and the rest of the Microsoft Search Network, often with less competition for the same keywords.
Bing Ads is now called Microsoft Advertising. The name changed. The goal did not. You want your ad in front of a buyer at the moment they search, at a cost that makes sense for your business. We plan, build and manage your campaigns end to end, from keyword research and ad copy to bids, budgets and conversion tracking.
Already running Google Ads? Then Microsoft Advertising is one of the quickest ways to add qualified traffic without starting from scratch. Treat it as a natural extension of your PPC management services, judged by the same goals: leads, sales and return on ad spend.
How Our Microsoft Ads Management Works
A profitable Microsoft Advertising account needs more than a copy of your Google campaigns. Here is what you get and how we run it.
What's Included in Microsoft Ads Management
- Keyword and competitor researchThe terms your buyers use on Bing and who bids on them.
- Campaign build or importClean structure, ad groups and ads written for your offer.
- Conversion trackingThe Universal Event Tracking (UET) tag, with goals for calls, forms and sales.
- Bid and budget managementSpend moved toward the searches that convert.
- Monthly reportingSpend, clicks, conversions and cost per lead in plain language.
- Ad extensions and assetsSitelinks, callouts and images that make your ads bigger and more clickable.
Our Microsoft Ads Process
- AuditWe review your current search campaigns, your market and your competitors, then set targets for cost per lead or return on ad spend.
- StrategyWe decide which campaigns to import from Google Ads, which to build fresh, and how to split budget by market and goal.
- ImplementationWe launch the campaigns and fix what does not translate from Google: bids, ad assets, location settings and keywords that behave differently on Bing. Our web analytics reporting team can connect the tracking data with the rest of your marketing.
- OptimizationWe review search terms, add negative keywords, adjust bids by device, location and time of day, and test new ad copy against the current winners.
- ReportingEach month you see what happened, what we changed and what comes next.
We recommend running every campaign in your own Microsoft Advertising account. You keep the data and history, and you see exactly where each dollar goes.
LinkedIn Profile Targeting for B2B
Selling to other businesses? Microsoft Advertising lets you use LinkedIn profile targeting in supported markets, so you can raise or lower bids based on a searcher’s company, industry or job function.
For B2B services, software and professional firms, that means more of your budget behind decision makers and less behind casual researchers. We combine it with location, device, audience and ad schedule settings, then review the results each month to see which segments deserve a bigger share of spend.
Reach Buyers Across Microsoft Search
Bing is the default search engine in Microsoft Edge and Windows search, so your ads can reach people searching from their work and home computers. Many of them are ready to act.
Beyond the search results, remarketing lets you show ads to people who already visited your website, so your brand stays visible while they compare options. We use it with care and pair it with our display advertising services when you want a wider remarketing program across the web.
Why Businesses Choose Our Microsoft Ads Management
Plenty of agencies treat Microsoft Advertising as a one-click import from Google and never look at it again. We review what the import brings across, then adjust it for how people search on Bing, Edge and Windows.
- Import cleanup: Match types, bid adjustments, ad assets and negative lists are checked after every Google import so nothing breaks silently.
- Audience network control: Microsoft Audience Network placements are reviewed and excluded where they spend without producing leads.
- B2B bid layers: LinkedIn company, industry and job function data raises bids for the searchers you most want to reach.
- UET you can trust: Conversion goals are tested before budgets go up, and all data sits in a Microsoft account you control.
Frequently Asked Questions
It is the ongoing work of planning, building and optimizing paid search campaigns on Microsoft Advertising, the platform formerly called Bing Ads. It covers keyword research, ad copy, bidding, budgets, conversion tracking and reporting, so your ads show on Bing and partner sites for searches that lead to sales.
Yes. Microsoft renamed Bing Ads to Microsoft Advertising. Many people still search for Bing Ads, so both names describe the same thing: paid ads on Bing, its search partners such as Yahoo and AOL, and Microsoft-owned properties.
It depends on the scope: how many campaigns and markets you run, your ad spend and how much building or tracking work is needed. Your ad budget is paid to Microsoft separately from our management fee. Tell us about your goals and we will send you a free custom quote.
Ads can start bringing clicks soon after launch. Reliable results take longer, because the account needs enough conversion data to show which keywords, ads and audiences bring leads at the right cost. We use that early period to test, cut waste and move budget toward what works.
Yes. We import your proven Google Ads campaigns, then adjust bids, budgets, ad assets and audiences for Microsoft’s search network, because what works on Google needs tuning to perform on Bing.
No, and you should be careful with anyone who does. Ad positions and lead volume depend on competition, budget, your offer and your website. What we can promise is careful setup, accurate tracking, steady optimization and honest monthly reports on the results.
They work best together. Google Ads usually offers more search volume, while Microsoft Advertising reaches a different set of searchers, often with less competition for the same keywords. Many businesses start by importing their strongest Google campaigns into Microsoft Advertising, then compare cost per lead on both platforms.
On Bing search results and partner search engines such as Yahoo and DuckDuckGo, plus the Microsoft Audience Network, which includes placements on MSN, Outlook and Microsoft Edge.
Look for an agency that sets up conversion tracking before scaling spend, runs campaigns in your own ad account, explains its changes in plain language and reports on leads and sales rather than clicks alone. Ask how they adapt Google campaigns for Bing instead of copying them.
Often, yes. Many industries see a lower cost per click on Microsoft Ads because fewer advertisers compete there. Results vary by market, so we test and compare performance before moving more budget.
Reach More Buyers on Microsoft Search
Add Microsoft Advertising to your paid search plan and reach customers your Google Ads campaigns are missing.
Businesses we have worked with
